Understand your analytics

Analytics counts what happens on your website. It doesn’t use cookies, so it doesn’t need a cookie banner, and nobody is followed from site to site.

The numbers at the top

• Visits: each time someone comes to your site. Page views counts every page they look at.
• From search and AI: visits that came from search engines and AI assistants like ChatGPT.
• Plays: plays on any player on your site.
• Follow clicks: clicks on your Follow buttons and links to podcast apps.
• New subscribers: people who signed up for your emails.

Choose a number to see it over time. Pick the last 7, 30, 90, or 365 days, and turn on Compare to previous period in the same menu to see the period before.

The cards

• Sources: where visits came from, like search engines, social, AI assistants, or email.
• Pages: your most visited pages, and the pages people arrive on.
• Episodes: each episode’s page views, its play rate (how many of those visits pressed play), and how many people finished it.
• Locations and Devices: where your visitors are, and what they use.
• Podcast apps: which apps people pick from your site.
• Short links: clicks on each of your short links.
• Audience: new subscribers, messages, voicemails, and reviews.

Click anything on a card to filter the whole page by it, like one country or one source. The live count shows visits that started in the last 5 minutes.

Make it yours

Choose Customize to drag cards around, resize them, or hide the ones you don’t need. The layout is saved for the site, so everyone on your team sees it.

Days follow your site’s time zone, which you set in Settings → General. When a number doubles from one week to the next, we let you know.

Turn counting off

Go to Settings → Search and sharing and turn off Count visits if you’d rather not count at all.